The following article appeared in the Box 459 Newsletter (Winter 2016).
A gathering of folks, silhouetted. In blue. A gathering of people, all sorts of people, that look just like us.
This graphic image is affectionately known as the “Blue People.” Originated in January 2006, the simple graphic has come to be regarded as a heartwarming representation of the inclusiveness of Alcoholics Anonymous, a powerful and much-adored depiction of our membership. A graphic image that has also come to be synonymous with G.S.O.’s A.A. website, aa.org.
The General Service Office receives many requests like the following: “Can we use the ‘blue people’ graphic from the home page of www.aa.org on our local A.A. website, or on stationery, business cards, banners, or other items?”
The “blue people” graphic is a copyrighted design and trademark of A.A.W.S., Inc., with all rights reserved for use exclusively by the A.A.W.S. Board, AA Grapevine Board, the General Service Board of U.S./Canada, and the General Service Office of U.S./Canada.
A.A. World Services, Inc., Board of Directors, June 17, 2016